The Cotswold Water Park is an area that has a reputation as an environment of great scenic, natural and sporting value; a reputation recognised at a regional, national and even international level.

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The Masterplan vision is to:
 

1. Develop building designs that understand summer and winter sun paths to optimise passive solar gains

2. Optimise solar orientation to each specific site

3. Use local materials to reduce transportation

4. Use low embodied energy materials wherever possible

5. Use higher levels of insulation to retain heat

6. Embody designs with a strong sense of place

7. Enhance the landscape and biodiversity rather than merely mitigating harm

8. Incorporate renewable energy generating strategies that are appropriate to the site